Google Penguin Update: Details and Recovery Tips

August 15, 2018


What is The Google Penguin Update?

Google launched the Penguin Update on April 2012 to stop spamming in search results. There are so many websites which allow obtaining or selling backlinks to another network for better search results. So, to stop this spamming Google releases the Penguin Update. After Google Penguin Update, Google is getting strict against web spam and relevancy. If you are a website owner then you have to take action against the bad & low-quality backlinks. Google Disavow Links Tool helps you to remove these types of backlinks.

Like all other updates, this affected around 3% of search results and affected a great number of high-ranking sites. So, there are so many website owners started working on the recovery of their websites. Now, only creating a backlink is not enough, you have to work on some other factors like page layout, user experience, page load time, server response, quality backlinks etc. to get a higher rank on SERP.

Google says,

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high-quality content. While we can’t divulge specific signals because we don’t want to give people a way more to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high-quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

According to the report, many quality websites like Geek, Cultomac, Digg lost their high ranks. Here are some reasons why;

Keyword stuffing

Low-quality backlinks


Outbound link quality

Duplicate content

Websites malware

Low-quality content

Affiliate Websites

Black-hat SEO techniques [hidden links, text etc.]

How to Recover from Google’s Penguin Update?

If Google changes any algorithm update then it will affect your website and search ranking. So, to know which update affect to your website traffic drop, then the best solution is Google Analytics. Login to your Google Analytics and check from when your website traffic drop occurs. Like it is after 24th April 2012 then you have to start working on Penguin Recovery. But on April 19th, 2012 then you have to work on Panda Recovery.

So, here are some tips to recover your website from Google’s Penguin Update;

Link Quality

For now, you have to create quality backlinks. If you still purchase those 3000 backlinks for only $5 then you should stop this and concentrate on quality backlink. You may lose your search rank. There are so many high-quality websites, lose their search ranking because of these activities. If you have some quality backlinks and other spam backlinks then it will affect your overall ranking. So, now start creating quality backlinks and use the Google Disavow Links Tool to remove low-quality backlinks. Make sure backlink should be relevant to your website niche.

Anchor Text Distribution

Anchor Text Distribution means some predefined keywords of same niche websites, use same anchor text and link their website. Most online marketers use anchor text distribution to get quality backlinks. If you are doing the same, then stop this and try to get backlinks with different anchor text.

Google Webmasters Tool:

I think you might be hearing about it, if not, then it is Google’s tool to index your website in Google Search Engine. It allows adding a sitemap of your website and lets you analyze your website’s SEO in detail. You can check your website security and issues from it. But now, Google started sending email to every Google Webmaster user. Like if you have any issues regarding traffic, if you have so many low-quality backlinks and much more they will inform you by email. So, this is the best work by Google. So, if you are not using Google Webmasters Tool then start using it.

Unusual Backlinks:

There are so many bloggers who allow guest posting or guest blogging. But if you are a website owner and your website has a proper niche and you start allowing guest blogging with some irrelevant niche then it will affect your Google ranking. This is called Unusual backlinks. Because Google says, these types of links are not relevant to your content or blog topic. So, if you are allowing guest blogging or guest posting then maintain your blog topic or niche and accept only those articles which are relevant to your website niche.

Keyword Density

You should also keep in mind keyword density while writing an article. If you use more than 1.5% keywords which are called keyword stuffing, then stop doing this and try to maintain below 1.5% keyword density and prefer long tail keywords. You can use Yoast SEO plugin which is the best plugin for SEO & SEOPressor plugin for proper optimization.

Keyword Stuffing

As I say you should maintain 1.5% keyword density to avoid keyword stuffing. There are some plugins you can use for your WordPress website to avoid keyword stuffing. Income Search Alert, Search Term Tagging 2 and Yoast SEO.

Automated SEO

You should stop automated SEO, if you are still using those automated SEO tools, then stop using it and try to fix this by yourself by using SEO tips for beginners. Google doesn’t allow this automated SEO activity.

Social Networking

If you are not using social networking for your website then it’s your biggest mistake. Because some of the social networking sites are ranked in search results like Quora, Pinterest, Google+ etc. So, if you have not created your website page on social media yet then create it as soon as possible. Once you have created social media pages, then place the social media sharing button on your website. So, your readers can easily subscribe or follow you on social media and share your articles.

There are many advantages of social media like 1st and most important is some of the social media sites are ranked in search results. 2nd is social media sites are high-quality sites with high DA (Domain Authority) PR (Page Rank). 3rd is social media sites have a huge amount of traffic on a daily basis. 4th is social media sites give nofollow backlinks (instead of Tumblr, Tumblr gives dofollow backlinks) which is helpful to create backlinks from high-quality sites & drive traffic towards your website. And the 5th is it is free! So, build your social media presence.


  • Anthony Huggins August 15, 2018 at 6:50 pm

    Some things just don't add up. For one, if anyone jump through a window there will be more than One drop of blood. come on people, use your brain. 2.) if you can I.D the person, why wasn't he in jail. 3.) The family should have had protection, a gun; Mean Dog or even pepper spray? Not judging anyone but someone's lying here, because things just don't add up. We live in a evil world people & YOU have to protect YOURSELVES. My Evil family had me shot in 2015 because I BELIEVE IN JESUS CHRIST 😇 & They serve The Devil. Now over Two years & after several operations I still may die, which is good for me for I've had enough of this Evil world & cold hearted people & I'm ready to go home to My Lord & Savior Jesus Christ & My Loving Mom 😇 in Heaven. The Hell with this world. You all can keep it. Who needs the devil when you have an Demonic family like mine

  • Laura Landando August 15, 2018 at 6:50 pm

    Good for you, Sweetheart… God Bless You… you are truly special , God has a plan for you… Stay Strong!

  • Ruthology Fitness August 15, 2018 at 6:50 pm

    Ok…. so he was not a black male , huh… look how quiet the world gets ?

  • Heavyn Casper August 15, 2018 at 6:50 pm

    This video made me cry ):

  • Tokuy August 15, 2018 at 6:50 pm

    Im pissed. This bastard messed up someones brain and ruined their life. How could u?

  • Stephanie Herrera August 15, 2018 at 6:50 pm

    This makes me so angry! That fucking animal ruined her! Thank GOD she is alive and progressing. I hope that monster rots in hell!

  • gracebilavi2 August 15, 2018 at 6:50 pm

    Beautiful mom ~

  • Your moms Boyfriend August 15, 2018 at 6:50 pm

    Very glad she’s alive!

  • funwithFred August 15, 2018 at 6:50 pm

    What a shitty police dept. Should have tested that fucking blood RIGHT away…..2 damn years, what the fuck? Dear communities, pay attention to what goes on with your local police. Wait for her memories?!!! The mother looked right AT him. You had her memory, and a fucking drop of blood. Do your jobs.

  • Nikki757 August 15, 2018 at 6:50 pm

    God bless you and your family!!!

  • Tam Martin August 15, 2018 at 6:50 pm

    How can someone do that hope he gets the jail he will get what's coming to him her mother a so strong

  • Del Cee August 15, 2018 at 6:50 pm

    Thank God she lived! Poor Britney. Sweet girl. My heart breaks for Britney.

  • fiona merry August 15, 2018 at 6:50 pm

    That detective was brilliant!

  • Denial Not Accepted August 15, 2018 at 6:50 pm

    Doctors do amazing things!

  • Cristian Nuques August 15, 2018 at 6:50 pm

    Mom and daughter are bad asses, and that girl with the short hair is hot af!

  • T August 15, 2018 at 6:50 pm

    Where is the rest of the story….

  • Cupcaek August 15, 2018 at 6:50 pm

    She looks so good now! I’m glad she recovered and was able to get back to some normality. The doctors did a good job.

  • Christopher Pazen August 15, 2018 at 6:50 pm

    Praise the lord your daughter is alive n recovering

  • Pretty Nikki August 15, 2018 at 6:50 pm

    I just love the mom& sisters they are Warriors for Brittany

  • Monica da Silva August 15, 2018 at 6:50 pm

    Thank God that she is alive!God bless her!♥️🌹🤗

  • Wise W88 August 15, 2018 at 6:50 pm

    She is so beautiful & sweet….very sorry she had to go through that crap smh.

  • D Asci August 15, 2018 at 6:50 pm

    Detective did an amazing job

  • Marco M August 15, 2018 at 6:50 pm

    Thank god? Lunatics. Thank science bitches and the study of evolution saved her life.

  • • Bella • August 15, 2018 at 6:50 pm

    Ok, is it only me or when they said " John Doe " I thought of roblox.. ;-;

  • CJC 83 August 15, 2018 at 6:50 pm

    God bless these women!

  • lishia red August 15, 2018 at 6:50 pm

    I guess it's true when they say "got hit with the ugly shovel" because she is UGLY!!!

  • blueshinystar August 15, 2018 at 6:50 pm

    Omg thank god to this lady surviving and thank god her family helped her fight to get better… god bless you all❤️

  • Christine P. August 15, 2018 at 6:50 pm

    Nope sorry one drop of blood shouldn’t be enough to convict him especially since other evidence was destroyed, there have been cases with more substantial evidence and due to evidence contamination/tampering they are not convicted

  • Linda Dobson August 15, 2018 at 6:50 pm

    He didn't know who's sister he was doing it to; but who's sister should it have been. The way the woman said. " how could anyone do this to MY sister….. Is arrogant. I'm so glad it wasn't her own father……

  • Judy Berends August 15, 2018 at 6:50 pm

    Amazing how they helped her .God bless them .

  • Laquita Horton August 15, 2018 at 6:50 pm

    Good drs i don't think drs here would know how to save a person life in such way.

  • MONI August 15, 2018 at 6:50 pm

    He jumps out of a window and only one single drop of blood? I don't understand!

  • Atmani Abdeslem August 15, 2018 at 6:50 pm

    Call me idiot are a fat ugly mexican bean ass mama no green card bitch

  • Elle y la luna August 15, 2018 at 6:50 pm

    Holy shit!

  • Pretty little Lesbian August 15, 2018 at 6:50 pm

    women can do anything!!

  • tracymg23 August 15, 2018 at 6:50 pm

    It's a sad story and even sad knowing the person they "believe:" to have done this is likely the wrong person. The family knew the person they are accusing. Which makes me wonder why the mother did not recognize him. All the evidence has been destroyed. Just photos. The "criminal" they are accusing never left the state, never got in trouble. Sadly. Tragic all together.

  • CobaltBlueVision August 15, 2018 at 6:50 pm

    She aged quickly after that… Sad

  • Mc juggie squad August 15, 2018 at 6:50 pm

    If the guy turned him self in would he get the 20K?

  • FRANCO PEREZ August 15, 2018 at 6:50 pm

    Justin Hansen shouldn't have plead to no contest. he should have fought to prove his innocence.

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