Google Penguin Update: Details and Recovery Tips

September 24, 2018


What is The Google Penguin Update?

Google launched the Penguin Update on April 2012 to stop spamming in search results. There are so many websites which allow obtaining or selling backlinks to another network for better search results. So, to stop this spamming Google releases the Penguin Update. After Google Penguin Update, Google is getting strict against web spam and relevancy. If you are a website owner then you have to take action against the bad & low-quality backlinks. Google Disavow Links Tool helps you to remove these types of backlinks.

Like all other updates, this affected around 3% of search results and affected a great number of high-ranking sites. So, there are so many website owners started working on the recovery of their websites. Now, only creating a backlink is not enough, you have to work on some other factors like page layout, user experience, page load time, server response, quality backlinks etc. to get a higher rank on SERP.

Google says,

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high-quality content. While we can’t divulge specific signals because we don’t want to give people a way more to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high-quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

According to the report, many quality websites like Geek, Cultomac, Digg lost their high ranks. Here are some reasons why;

Keyword stuffing

Low-quality backlinks


Outbound link quality

Duplicate content

Websites malware

Low-quality content

Affiliate Websites

Black-hat SEO techniques [hidden links, text etc.]

How to Recover from Google’s Penguin Update?

If Google changes any algorithm update then it will affect your website and search ranking. So, to know which update affect to your website traffic drop, then the best solution is Google Analytics. Login to your Google Analytics and check from when your website traffic drop occurs. Like it is after 24th April 2012 then you have to start working on Penguin Recovery. But on April 19th, 2012 then you have to work on Panda Recovery.

So, here are some tips to recover your website from Google’s Penguin Update;

Link Quality

For now, you have to create quality backlinks. If you still purchase those 3000 backlinks for only $5 then you should stop this and concentrate on quality backlink. You may lose your search rank. There are so many high-quality websites, lose their search ranking because of these activities. If you have some quality backlinks and other spam backlinks then it will affect your overall ranking. So, now start creating quality backlinks and use the Google Disavow Links Tool to remove low-quality backlinks. Make sure backlink should be relevant to your website niche.

Anchor Text Distribution

Anchor Text Distribution means some predefined keywords of same niche websites, use same anchor text and link their website. Most online marketers use anchor text distribution to get quality backlinks. If you are doing the same, then stop this and try to get backlinks with different anchor text.

Google Webmasters Tool:

I think you might be hearing about it, if not, then it is Google’s tool to index your website in Google Search Engine. It allows adding a sitemap of your website and lets you analyze your website’s SEO in detail. You can check your website security and issues from it. But now, Google started sending email to every Google Webmaster user. Like if you have any issues regarding traffic, if you have so many low-quality backlinks and much more they will inform you by email. So, this is the best work by Google. So, if you are not using Google Webmasters Tool then start using it.

Unusual Backlinks:

There are so many bloggers who allow guest posting or guest blogging. But if you are a website owner and your website has a proper niche and you start allowing guest blogging with some irrelevant niche then it will affect your Google ranking. This is called Unusual backlinks. Because Google says, these types of links are not relevant to your content or blog topic. So, if you are allowing guest blogging or guest posting then maintain your blog topic or niche and accept only those articles which are relevant to your website niche.

Keyword Density

You should also keep in mind keyword density while writing an article. If you use more than 1.5% keywords which are called keyword stuffing, then stop doing this and try to maintain below 1.5% keyword density and prefer long tail keywords. You can use Yoast SEO plugin which is the best plugin for SEO & SEOPressor plugin for proper optimization.

Keyword Stuffing

As I say you should maintain 1.5% keyword density to avoid keyword stuffing. There are some plugins you can use for your WordPress website to avoid keyword stuffing. Income Search Alert, Search Term Tagging 2 and Yoast SEO.

Automated SEO

You should stop automated SEO, if you are still using those automated SEO tools, then stop using it and try to fix this by yourself by using SEO tips for beginners. Google doesn’t allow this automated SEO activity.

Social Networking

If you are not using social networking for your website then it’s your biggest mistake. Because some of the social networking sites are ranked in search results like Quora, Pinterest, Google+ etc. So, if you have not created your website page on social media yet then create it as soon as possible. Once you have created social media pages, then place the social media sharing button on your website. So, your readers can easily subscribe or follow you on social media and share your articles.

There are many advantages of social media like 1st and most important is some of the social media sites are ranked in search results. 2nd is social media sites are high-quality sites with high DA (Domain Authority) PR (Page Rank). 3rd is social media sites have a huge amount of traffic on a daily basis. 4th is social media sites give nofollow backlinks (instead of Tumblr, Tumblr gives dofollow backlinks) which is helpful to create backlinks from high-quality sites & drive traffic towards your website. And the 5th is it is free! So, build your social media presence.


  • asfanmarkmcgwire September 24, 2018 at 10:44 am

    Incredible content as always!

  • Efrain Trinidad September 24, 2018 at 10:44 am

    .5-1.5% a month or a week?? Surplus

  • Shay Khan September 24, 2018 at 10:44 am

    Hey guys, amazing video. I learned alot here. My question is that would you suggest reverse dieting once the recovery period is wrapped up so that I can reach my metabolic ceiling and diet on higher calories next time around?

    Thanks again 💪😊

  • Gabriel Burgos Kim September 24, 2018 at 10:44 am

    14:28 I laughed way more than I should lol
    thanks for sharing this really valuable information guys

  • Gerrit Judith September 24, 2018 at 10:44 am

    Hi 3DMJ Team, why do you always use the scale/weight as a measure? As we know, bodyweight fluctuates on a daily basis, depending on what you ate, when you ate last, water, salt etc.
    So looking at weight only makes sense if you look at the trend over, say, 4 weeks. Then you'll see at what kind of rate you've been gaining (or losing). So you only find out whether you have been gaining at an appropriate rate after quite some time. Now if you gained too fast, boom, it's too late to adjust calories down because you've put on too much bodyfat already.
    Why don't we go by looking in the mirror? Let's say you overate by 500kcal on a specific day, you're gonna see (I do) those grams of bodyfat immediately the next day! So wouldn't that be a more accurate way of controlling your intake, maybe in combination with the scale?

  • Jakub Zahradka September 24, 2018 at 10:44 am

    Well, is it even worth to compete if it's so unhealthy for athlete?

  • TimeAttack Dreamer September 24, 2018 at 10:44 am

    I just have one question just to be extra sure. So if I compete at 170 lbs and my tree (maintenance calories) given that I workout 6 times a week is 3000 cal, then I would need to consume 3400-3600 cals for the first 3 weeks post-competition to do the recovery diet. After that, what cals should I return to? Slightly lesser to gain at a lower rate?

  • Team Pride September 24, 2018 at 10:44 am

    Eric, question for you. i am currently on a mini cut which is at about 4 weeks now. the reason i jumped into a mini cut was because i had surgery to reattach a tricep tendon rupture, therefore i was unable to expend the same amount of energy training due to my limitations and wanting to lose a bit of excess bodyfat in the meantime. i'm currently regaining my strength very slowly and will like to jump back into a gaining phase here shortly. my macros when i began the cut were 500 carbs, i believe 80-90 fats and 240 protein. currently they are 260 protein, 200 carbs and 60 fats, my starting weight was 230 and it currently at 222. would you recommend a slow conservative rise in calories, or a bit more aggressive spike in calories? thanks for the input.

  • Alvaro Eade September 24, 2018 at 10:44 am

    guy what formula do you use to calculate your energy requirement?

  • Alexis Don September 24, 2018 at 10:44 am

    Well dear 3DMJ team, I just wanted to that you for all the good pieces of information you're sharing with us on YT 🙂
    It's always a pleasure to watch your videos, and this one was particularly great.
    All the best from France (Btw, thanks to you I'm not only improving my body composition and performances, but also my english 😉 )!

  • AngelOne11 September 24, 2018 at 10:44 am

    The quality of the sound here is amazing comparing to older videos. Keep up the good work!

  • KristynKelli Boulet September 24, 2018 at 10:44 am

    awesome video.

  • Raul Armendariz September 24, 2018 at 10:44 am

    What would you do with the calories of an athlete who is at the end of its cut but just got a leg injure? Considering workouts would take a direct hit, how would that affect this recovery protocol? Should calories still be raised regardless the possible muscle loss and fat gain?

  • Jenna Bouchard September 24, 2018 at 10:44 am

    thank you guys so much for posting these videos

  • Krysten Janzen September 24, 2018 at 10:44 am

    Super informative! Thanks for always putting great info out there!

  • Taylor Gregory September 24, 2018 at 10:44 am

    also perfect for showing to worried parents ahaha

  • Carson Cappo September 24, 2018 at 10:44 am

    Eric, thank you for the valuable information. Do you guys have any articles/videos for men who are suffering from endocrine issues such as low testosterone and low levels of cortisol?

  • Team Pride September 24, 2018 at 10:44 am

    is all of this information included in the pyramid books?

  • As Bas September 24, 2018 at 10:44 am

    Is it possible for your body to "slow down" its metabolism?

    I don't get it. If it can, then why not keep it slow all the time? why be wasteful? are there any benefits that our body gets from burning more calories than it actually needs?

  • Dylan Frias September 24, 2018 at 10:44 am

    Amazing video! really loved how it went to each 3dmj coach to giver their input .

  • Nathan Katseli September 24, 2018 at 10:44 am

    You guys are the best

  • SlySy September 24, 2018 at 10:44 am

    I find that the more competitions I do, the less problematic the post-competition recovery is. After my 1st comp I ate everything on sight for 3 months straight. After my last competition, I went back to eating normal after a couple of weeks. Also as a natural competitor, at stage level body fat I can look pretty stringy if I am not carbed up so it's not exactly a look I care to keep all year round.

  • Simon Kealy September 24, 2018 at 10:44 am

    Biggest problem with this video…….
    You can only Like it ONCE !!!

  • Mike Pucci September 24, 2018 at 10:44 am

    Great vid guys!

  • kesil7ash September 24, 2018 at 10:44 am

    Awesome as always.

  • felix _28 September 24, 2018 at 10:44 am

    GREAT thanks Team 3DMJ. I love your videos!!!

  • Hazem Khaled September 24, 2018 at 10:44 am

    This is gold!

  • Ben Kalman September 24, 2018 at 10:44 am

    Oh shoot I forgot about Andrea being a coach with 3DMJ! Good job tying everything together in the end.

  • Ben Kalman September 24, 2018 at 10:44 am

    I want some swords like Jeff! They don't give cool trophies like that much anymore lol

  • Ben Kalman September 24, 2018 at 10:44 am

    Watching this after the ice cream for PRs podcast was perfect. New stuff from Eric is always fantastic!

  • Taylor Gregory September 24, 2018 at 10:44 am

    perfect timing for the 2016 season. 3DMJ all the way

  • Greek_Spartan September 24, 2018 at 10:44 am

    well done guys – great great video

  • Eugen Loki September 24, 2018 at 10:44 am

    25:00 You missed an S on the board 😛

  • Alex Connor September 24, 2018 at 10:44 am

    As always, brilliant, informative & applicable. Thank you team 3DMJ! 🙂

  • moqensen September 24, 2018 at 10:44 am

    Great information, and I loved the new format with all coaches combining on the same topic.

  • RazvanSuican September 24, 2018 at 10:44 am

    Hey, if you guys make this videos then what's the need to hire any of you as a coach?

  • mmoreno4126 September 24, 2018 at 10:44 am

    Excellent video, if the topic were to be about 90's haircuts, Eric Helms would find a way to make the video interesting and worth watching.

  • Maxx's Chicken Tenderloins September 24, 2018 at 10:44 am

    Easily the most underrated channel on YouTube.

  • Jonathan Checo September 24, 2018 at 10:44 am


  • Good videos as always. Turn down your intro and outro during video editing 😉

  • Joshua Varghese September 24, 2018 at 10:44 am

    With regards to non-contest prep diets (i.e the everyday person who just want to get lean for summer or an event), it would be one's best interest to minimise fat gain. Would a sudden jump in calories (i.e 500 cals immediately) be the better option or the slower reverse diet (i.e 100 cals per week) for if they want to maintain or start making gains?

  • 1972NE September 24, 2018 at 10:44 am

    With all the respect, why such a complicated protocol?, ……why not just calculating a new TDEE regarding your "leaner body" after the show/prep and setting your new goals and new energyintake/calories on the new baseline for 2-3 weeks as the old-skool wiseguys Lyle Mcdonald, Alan Aragon and Tom Venuto are suggesting.

  • Radu Antoniu September 24, 2018 at 10:44 am

    the Ace is back

  • Jesus Torres September 24, 2018 at 10:44 am

    Wow! Just an amazing video. All the coaches with great info! Pls make more videos like this, or even better, some webinars!!! I would pay for that.

  • Amanda Rizo September 24, 2018 at 10:44 am

    LOVE the contribution from all the coaches in this video. As always, excellent content.

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